Search Engine Marketing Specialist

Search Engine Marketing Specialist (home based)

Our Vacancy

Working as part of the group marketing team, the role will be responsible for implementing Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising strategies, measuring and reporting on performance, making recommendations, and implementing changes and enhancements in SEM campaigns.

The SEM Specialist will help drive SEM strategies for the client and its subsidiaries to improve both organic paid discoverability, by implementing SEM best practices, optimisations, and strategies across all types of devices and search engines, as well as being a subject matter expert for SEM best practices, insights, and trends.

The individual should have excellent written and verbal communication skills, be able to collaborate effectively with colleagues and a wide range of internal and external stakeholders and have a proven ability to work to tight deadlines whilst maintaining excellent attention to detail.

Responsibilities:

Assisting company directors and the group marketing team in all SEM activities;

*Search engine optimisation – keyword research, optimising copy and analysing performance
*Pay-per-click – setting up and managing campaigns, researching keywords, analysing trends, adjusting targets, and assessing feedback
*Researching and developing SEM strategies that scale well and deliver on agreed objectives
*Developing A/B testing plans to drive growth including landing page optimisation, audience testing, and more
*Driving independent optimisation plans through analysis of data sets
*Updating reports and providing analysis around ROI, campaign performance and website traffic to optimise all campaigns, building on successes and learnings
*Supporting the optimisation of copy and landing pages for SEM campaigns
*Collaborating with colleagues to generate, and taking the initiative to look for, SEM opportunities across the business
*Liaising with group companies, clients, subcontractors and all stakeholders
*Further ad hoc support to the group marketing team as required

Skills/Experience/Qualifications Required

*Relevant experience in undertaking / managing SEO and PPC
*Genuine interest for growing business through SEO and PPC
*Excellent analytical and quantitative skills, ability to manage large data sets and provide optimization recommendations
*Strong knowledge of the SEO/PPC industry, including an understanding of Google’s algorithm updates/product alterations
*Strong attention to detail and analytical problem solver
*Good knowledge of PPC related performance calculations and ad variant testing
*Familiarity with tracking and reporting platforms such as Google Analytics essential (SiteImprove – preferable)
*Knowledge and experience with Google Tag Manager, Google Ads, Google Optimize and Google Search Console
*Excellent knowledge of SEM tools
*Campaign management experience in Facebook Ads Manager and LinkedIn Campaign and knowledge of third-party bid management tools
*Motivated to work in a busy support-driven role, with the ability to work on own and as part of a wider team
*Ability to juggle multiple projects and to work to tight deadlines
*Ability to work with both ambiguity and precise direction
*Excellent interpersonal and communication skills
*Excellent organization skills
*Mastery of MS Office applications: Word, Powerpoint and Excel

Job Type: 9 Month FTC / full-time
Location: Knutsford / home based

If you are interested please call Carl @ GPW Recruitment on 01744 454300 or email cfoster@gpwrecruitment.co.uk